Category: Branding

via fastcodesign.com Very cool. I love self-generated projects. Although… now I can’t help but feel like an underachiever. I’ve never tried to tackle a project of this size. What will be my opus?

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via designapplause.com Got to use the new cup/logo at Starbucks today. Very, very green. Should I have saved it as a memento?

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via fastcodesign.com I’ll go on the record as liking it… clever but not too over the top.

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via boingboing.net Boing Boing fave Jonathan Coulton had his peppy song “Shop•Vac” given the kinetic type treatment by designer Jarrett Heather. The sheer amount of brand references in the typography will surely please the brand geeks and font geeks among us.

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“No logos were harmed in the making of this film.” That’s what the director of Logorama joked as he accepted the Oscar for Best Animated Short. But is that true? Most of the logos in the film are depicted in a harmless way. Some logos even recede into the background as part of the “wallpaper” […]

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I have to thank a coworker for pointing me to this site, Obamicon.me. I’d seen these “Obama-ized” icons on people’s profile pics, but couldn’t figure out where they had been coming from. Actually, they probably should be called “Fairey-ed” icons after the poster designer, Shepard Fairey. I had first heard of Fairey years ago when […]

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After reading about all of the comments on twitter about the Motrin® commercial, I decided yesterday that I finally had to view it myself (search for #motrinmoms to see the conversations). The ad design itself is funny and interesting – also a bit clever, which is what probably got Motrin in trouble. I can almost […]

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